Direct emailing is the one of the important marketing tools nowadays. However, it can be failure if you cannot choose the right list of customers. Failure means your money invested in it would be waste and also time you dedicated would be useless.
Therefore, if you want to make each cents and time out of it, following is the checklist.
Checklist of Mailing List Research Questions
1. Where do the names on the list come from? What sources are being used to create the list?
2. How often is the list updated? And when was it last updated?
3. Are new names being added on an ongoing basis, and if so, can names be selected by recency? 4. What demographic selections are available?
5. What other mailers have used the list recently? And what kinds of offers were they making?
6. What are the terms for one-time and multiple use?
7. Are net-name arrangements available and what are they?
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